Communicating the Invisible: Telling the Story of Energy Research

Research and innovation is accelerating a new future where energy is more resilient, reliable, diversified and democratised, but it’s not really front of mind for people who aren’t plugged into the industry. Research is the quiet genius behind climate solutions, cost-saving technology, and smarter systems, and it could remain tucked away in dashboards and data sets if it weren’t for communications. 

Just as an energy grid distributes electricity to homes and businesses, communications distributes ideas and knowledge to the people who could benefit from them. But just as grid failure can leave people literally in the dark, poor communication can leave groundbreaking research unnoticed.   

So here lies a great challenge: how do you communicate something you can’t see yet, touch, or easily and quickly explain? 

Samskrithi Ganesan Muralikumar, Digital Marketing & Events Intern at Energised Futures, has spent her summer turning the team’s exciting innovation into engaging and digestible content. Currently studying International Management with Marketing at the University of Warwick and global experience from Dubai to the UK, Samskrithi’s been on a mission to help our audiences understand and get excited about our energy research.  

Marketing Meets Research 

Energy research doesn’t come with glossy packaging or catchy slogans. It’s complex, technical, and often protected by IP guardrails. “It’s a constant risk assessment of how much can we say to who to get people excited about our pioneering work, without giving our IP away,” Samskrithi explains. “The other challenge is convincing people our work is relevant to them. Everyone uses energy, and our work will benefit their planet and pocket. But it’s not as sparkly as a new trainer drop from Nike, or an A-list celebrity launching their latest business venture.” 

So what do you do when you’re trying to earn eyeballs and attention, but the work you’re trying to promote isn’t even part of general vernacular? 

That’s where communications steps in, not as decoration, but as infrastructure. Samskrithi compares it to Demand Side Response (DSR), which are actions taken by consumers to adjust their electricity usage in response to signals from the grid. Just like DSR helps balance the supply and demand of the grid, communications helps balance the message. If the audience isn’t ready for technical jargon, the communications team translates it into the right language. But if we’re talking to industry, and speaking the same language, we can speak in shorthand, and dive deeper into the technicality. 

A Global Lens on Energy Consumption 

Samskrithi’s perspective is shaped by her international journey, born and schooled in India, studying in the UK, and spending a year abroad in Dubai. Each location offered a different lens on sustainability and innovation. 

Dubai, she recalls, is a city of luxury and convenience. “I could get groceries delivered in precisely six minutes. But that speed came with a cost of excess packaging, unnecessary consumption, and delivery riders making trips I could’ve walked.” It made her reflect on the hidden environmental toll of convenience. In contrast, her life in the UK has been slower and more mindful. Walking to shops, reusing bags, and embracing conscious choices have reshaped her habits. “Dubai taught me how fast things can move. The UK taught me why slowing down matters.” This contrast has helped her craft messages that are culturally aware and grounded in real-world impact. Her global lens allows her to tailor messaging to different audiences, spot cultural nuances, and build stories that resonate across borders. 

Samskrithi Ganesan Muralikumar 

Inside an Energy Research Marketing Internship 

Working in a technical environment like Energised Futures has been a journey of discovery. Samskrithi embraced the challenge of translating complex ideas into clear, engaging communication. Amidst the steep technical learning curve, she quickly discovered her interest in translating complexity into clarity. “I’ve become more confident asking questions, simplifying jargon, and finding creative ways to communicate technical ideas.” Her work bridged the gap between research and external engagement, turning invisible innovation into visible impact.  

Innovations are a cycle of progress – where each breakthrough opens the door to the next. That’s the spirit behind the “This Week in Energy History”, a LinkedIn series Samskrithi launched during her internship. “It was fascinating to explore how energy challenges have evolved over time. Each solution from the past often sparked new ideas, leading to the innovations we see today.” Follow us on LinkedIn to discover how history continues to accelerate a new energy future. 

Energy research may be invisible to the public eye, but its impact is anything but. Through her internship at Energised Futures, Samskrithi has understood that marketing isn’t just about selling a product or service but about building belief in what’s possible.  

Want to join us? Keep an eye out on our jobs board.